Small Business Copywriting

Crafting compelling content to promote your small business

As a freelance small business writer for Australian businesses, I create compelling, connective and targeted content. Content that your customers relate to. 

As a small business owner myself, I know how challenging it is to write your own content for websites, blogs, social media, newsletters etc.

Finding the time to do it, is equally as challenging.

  • Are you a new startup small business?
  • ​Are you an existing business and planning a rebrand?
  • Are you wanting to introduce a new product or service?
  • ​Or are you a business that needs an extra helping hand to write your content?

Does this sound like you?

Photo of Crystal Lobban

How can you promote your business?

The solution is to work with a small business copywriter who can write the words to promote your business.

Words that connect and resonate with your potential customers and clients.

You need to capture your audience’s attention quickly. Without that quick connection, people will not read on. That’s where it’s important to use captivating and creative words in your marketing. And at the same time making sure those words align with your business goals and vision, have a consistent tone of voice, and are words that create and consolidate your brand awareness.

Writing content for small business is an art.  

Photo of Crystal Lobban

Tell the world your business story

Marketing your business effectively is the road to business success. Without telling the outside world what you are offering or providing, no one will know you exist.

Who in the outside world do you want to tell though? And how do you tell your story?

That’s why small business copywriting exists.   

The power of words shouldn’t be underestimated. 

Hire a small business copywriter to write content that speaks to your target audience.

Standing tall amongst the field

Are you a small business owner and thought:

  • how can I stand out from my competitors in the market?
  • how can I advertise my products and services to boost business?
  • how can I attract and engage with more customers?
  • how can I put into words what I want to say?
  • how can I translate my ideas into words?

I’m sure many of you can answer ‘yes’ to the above. 

You need to tell the world what you do, why you do it and why you are the person for them.

It’s about standing out in your market. 

Very professional and extremely reliable

Crystal recently did some copywriting for me – an article and social posts for one of my clients. I found her easy to work with, very professional and extremely reliable. She’s a great writer and delivered both on-time and on-brief. I highly recommend Crystal to anyone looking for a copywriter or sub-contractor.

Amanda Ortlepp

Founder, Amanda Ortlepp Copywriting

Blocks saying "words have power".

The power of words shouldn’t be underestimated. 

I write content for a variety of digital marketing materials including websites, blogs, brochures, pamphlets, articles, newsletters and PowerPoint presentations.

Let’s work together to create and build your digital marketing assets to grow your small business.